Accuracy of sales forecasting and supply chain planning is a must for any successful FMCG company especially a company intent on global brand expansion.  With investments in many diverse country markets and a supply chain spanning the globe, the last thing needed is capital tied up in unnecessary inventory or worse still, painstakingly developed key account relationships jeopardised by stock-outs.

This Global Consumer Brand Company selected the Advanced Planning and Optimisation (APO) toolset from SAP to provide real-time visibility of key supply chain data for all involved in the sales and operational planning process.  They chose Pivot to help design, build and implement the solution and the success of the programme has enabled the CIO to declare "IT is now integral to the brand strategies as well as to our overall corporate strategy."